Behavioural product studio · Zürich · Made in Switzerland

Smart behavioural products.

We build products that help people live healthier, longer and happier — by disconnecting from digital noise and reconnecting with the powers of our human nature: our mind, our breath, our body.

What we build Contact
What we build 03 / Products
Product Mission Build stage
01
Cravy pendant
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Beat your autopilot

Cravy is a smart wearable for less screen time. We use our phone on autopilot — Cravy breaks it and turns the autopilot into a conscious decision through a pause and a breath.

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02
Zug
The automatic puff counter

Zug is a sticker and app that makes your automatic puffing visible and helps you quit vaping.

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Ideation PoC Traction Production Scaling
03
Pebble breathing coach
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The breathing coach

Your personal breath coach device to be more relaxed, sleep better and breathe more healthily.

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Ideation PoC Traction Production Scaling
About
JP
Joan Puig
Biomedical Engineer, ETH Zürich
RR
Rico Rieger
M.A. Law and Economics, University of St. Gallen

We think the next era of health isn't more data or more screens. It's helping people reconnect with themselves.

StudioA small Zürich studio building behavioural products — hardware and software that change how people act, gently.
BeliefTechnology should give attention back, not take it. Every product we make removes noise instead of adding it.
ApproachDesign first, science-backed, built to feel human in the hand and in the day.
Get in touch

Let's talk.

hello@pranoa.com
Pranōa · Zürich, Switzerland